![]() And moviegoers use Rotten Tomatoes to select films the same way they turn to Yelp to determine what restaurants they visit. “For a picture that doesn’t have a brand name and doesn’t have movie stars, Rotten Tomatoes scores can enhance the box office.”Īs people are bombarded with more and more entertainment options, quality has become a determining factor for a movie’s success. “It’s like the Good Housekeeping seal of approval for movies,” said Donna Gigliotti, producer of “Hidden Figures” and “Silver Linings Playbook” (both movies received a high 92% Tomatometer score). Its scores can help determine whether movies sink or swim. Launched nearly two decades ago by a trio of UC Berkeley buddies, Rotten Tomatoes has become an increasingly influential - and feared - player in the film and television industry. That means the vast majority of critics liked the new 20th Century Fox movie - and the $150-million “Apes” sequel gets the official “certified fresh” label on the movie-rating web site. ![]() "We just found out ‘War for the Planet of the Apes’ is certified,” she announces, as a couple dozen Rotten Tomatoes employees break out in applause. ![]() On a recent Wednesday morning, the staff of Rotten Tomatoes gathers in a Beverly Hills office, laptops open - steeling themselves for the next onslaught of reviews for Hollywood’s biggest upcoming movies.īut first, supervising producer Cookie Zito gives an update. Rotten Tomatoes vice president Jeff Voris, middle, with senior editor Grae Drake, right, are filmed by creative director Jimmy Johenning at the Beverly Hills offices of the review aggregation website. How Rotten Tomatoes became Hollywood's most influential - and feared - website ![]()
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